The Plan
What got your business to this point has been valuable. Now it's time to set the stage for sustainable growth. By refining your marketing approach, you can create a strong foundation that establishes your brand identity beyond logos and colors. This will not only streamline your operations but also help connect more effectively with your customers. Free yourself from the pressures of trying to speak your customer’s language and focus on steering your business toward continued success.
How it works
We Execute “The Plan” in 3 Phases:
Our proven 3-phase process transforms your marketing into a high-performing system:
Phase 1: Ideation – Building the Foundation
We align every aspect of your marketing communications to lay the groundwork for success. In this phase, you’ll:
Discover hidden gaps that hold back your growth.
Learn essential skills and processes for effective marketing.
Create an actionable plan to integrate all components into a cohesive system.
Phase 2: Implementation – Scaling Your Efforts
We focus on two critical areas to drive growth:
Attracting More Customers – Build a strategy to consistently bring in new leads.
Boosting Customer Lifetime Value – Optimize engagement to grow loyalty and maximize ROI. Our team helps you implement cost-effective marketing strategies tailored to your goals.
Phase 3: Evaluation – Optimizing for Results
Using our Measurable Marketing Model, we evaluate progress and refine your strategy. This phase includes:
Pinpointing quick wins to capitalize on immediate opportunities.
Setting clear KPIs to measure success and guide future efforts.
Teaching you how to maintain momentum and adapt to challenges.
Ready to get started? Let’s build your high-performing marketing system today.
The Ideation Phase
Assessment
During a complimentary assessment, we’ll take the time to understand you and your business. Together, we’ll work through the following steps:
Review your personal and professional goals.
Evaluate the current state of your marketing efforts.
Identify your biggest challenges and untapped opportunities.
Outline a customized plan tailored to your business.
Provide actionable recommendations to elevate your contracting business.
Determine together if this journey is the right fit for you.
Once accepted into the program, we’ll ensure you’re fully prepared and equipped to confidently move into the next phase of growth and success.
Brand Positioning Workshop
Week 1-2
Branding is essential. It establishes your business's identity, making it memorable to your customers. A strong brand builds trust, communicates your values, and differentiates you from competitors. It creates a cohesive message across all platforms, fostering customer loyalty and driving long-term success. During our 3 part workshop we will do the following:
Discover Your Brand Identity. Uncover the core values, visual language, and tone that define your company.
Create Consistency. Develop a cohesive framework to ensure seamless communication of your brand across all platforms.
Build Your Brand Guide. We will produce an internal branding resource to standardize and align your messaging and visuals company-wide.
Establishing Baselines
Week 3
Standardizing historical marketing data is crucial for defining success because it provides a clear, consistent baseline to measure progress. By organizing and analyzing past performance, we can identify trends, set realistic goals, and establish key performance indicators (KPIs). This approach ensures that success is objectively measured, allowing for more informed decision-making and improved strategies.
We will focus on the following:
Charting User Journeys; Mapping out the steps users take from awareness to conversion to understand their behavior and pain points.
Establishing Conversion Rates; Identifying and tracking the percentage of users completing desired actions at each stage of the journey.
Building Funnels; Creating funnels to visualize and analyze user drop-offs and optimize each step for better engagement.
Establishing Data Models; Developing structured models to organize and interpret user data effectively.
Campaign Charts; Designing visual representations of marketing campaigns to monitor performance and align with goals.
Belief framework &Content Strategy
Week 4 & 5
The Belief Framework is a strategic approach to understanding and shaping the beliefs of your target audience to guide them toward adopting your product or service. It centers on the idea that buying decisions are rooted in the beliefs a customer holds about their problem, your solution, and the outcomes they desire. We will utilize this to create your content strategy. Your content strategy will align your business goals and the needs of your audience.
You will get;
A Belief Framework Spreadsheet
A content strategy plan
The Implementation Phase
Inbound & Outbound
Here we focus on Conversion Rate Optimization (CRO), Content Engagement , and Integrated Marketing Communications (IMC). This will set your inbound and outbound sales and marketing material apart.
Funnel Development: Implementing a framework that directs leads to your website by leveraging existing channels.
Lead Nurturing: Creating engaging content and user experiences to guide prospects through the buyer's journey seamlessly.
Historical Model Analysis: Using data-driven insights from past performance to design and optimize advertising campaigns tailored to your target audience.
Targeted Messaging: Developing communication strategies to connect with potential clients in their "watering holes" — the places they frequently engage (forums, industry-specific groups, or platforms)
Sales Content Audit: Reviewing and optimizing your sales content to ensure alignment with client needs and pain points.
Strategic Enhancements: Adjusting sales processes and materials to improve conversion rates and customer engagement.
The Evaluation Phase
Account Review
Finally we will audit and iterate to evaluate the effectiveness of our marketing and ad strategies, identify gaps, and refine to improve results.
Audit: Evaluating the Current Marketing Model
Data Analysis: Examining campaign performance metrics, such as traffic, engagement, conversion rates, and ROI, across all marketing channels.
Channel Effectiveness: Evaluating how each channel (e.g., social media, email, PPC, SEO) contributes to your goals. Identifying underperforming or high-performing channels.
Audience Insights: Assessing whether your messaging aligns with your target audience’s needs and whether you’re effectively reaching them.
Competitor Benchmarking: Comparing your strategies against competitors to spot areas for improvement or differentiation.
Iteration: Refining and Optimizing the Model
Goal Alignment: Refining strategies to ensure they align with business objectives (e.g., increase leads, boost retention).
Testing and Experimentation: Implementing A/B testing for messaging, visuals, CTAs, and campaigns to identify what resonates best with your audience.
Channel Optimization: Redirecting budget or resources toward high-performing channels and experiment with new opportunities based on audit insights.
Personalization: Tailoring content and campaigns to different audience segments to maximize engagement.
Feedback Loop Creation: Setting up systems to gather ongoing feedback from campaigns, customer interactions, and sales teams to inform future iterations.
This will yield a Marketing Model Optimization Report, which includes:
Performance audit results with data visualizations.
Specific recommendations for improvement.
A prioritized action plan for testing, adjusting, and scaling efforts.
Key performance indicators (KPIs) to track the impact of the new iteration.
